Official opening of the production of Peugeot in the Kaluga region will be held April 23, 2010. This was held in Moscow at the press conference announced the general director of Peugeot François Poirier. In the test mode pipeline was launched earlier this month and March 9 at 21.30 with his left by the first car Peugeot 308. The importance of market for Peugeot confirms the fact that the Peugeot 308, the first car assembly which will be produced in Kaluga, fully adapted to the weather and road conditions. In order to give an opportunity to make sure customers of this company Peugeot has planned a series of activities. One of them will be the car race on a route Moscow - Irkutsk - Moscow, which is scheduled to start May 17, 2010.
In addition, the car Peugeot 308 Kaluga assembly meets all the criteria for the program to encourage the acquisition of new vehicles to replace the old which are handed over for recycling. Currently Peugeot expects a positive decision Minpromtorg on making the company a list of program participants.
Referring to the global strategy Peugeot, Francois Poirier said the new brand positioning, adopted January 8, 2010, 200-year anniversary of the industrial history of the Peugeot. Separately, he focused on two key points: the new brand slogan Motion & Emotion ( Emotions in Motion) and concept car Peugeot SR1, which was officially presented at the International Motor Show in Geneva in March and is the most complete embodiment of the new style and content of the brand.
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