Company Kia wants to have in its line of analog MX-5. Director of the European branch of Kia Motors Paul Philpott said that the company has plans to create sports car, which would have been able to become a worthy opponent model Mazda MX-5. Today niche similar cheap car practically not occupied. The company management has expressed the opinion that the brand deserves to have a line like Kia Roadster MX-5. Chief designer Peter Schreyer brand, inspired by the Japanese supercar, wants to create a rear-drive car with an open top. Not the most powerful, yet easy to operate, compact and not expensive, so see the future product manufacturer.
Current and next year the company intends to dedicate strengthening its market position in auto sales. And in the next two years, in 2013 and in 2014, will launch a new model, promoting the brand.
Kia Motors is going to share the brand of Kia and Hyundai, as now, there are Volkswagen and SEAT. Kia models are more fashionable, vibrant and dynamic, targeted at young people. Development of Hyundai will be conducted in a more conservative vein.
In addition to the planned sports car, the company plans to release a compact crossover, which will have dimensions that are less than the Kia Sportage and the Soul, and expressive, colorful look.
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